Miami Ageism Diversity, Equity & Inclusion Brand Strategy Series Launched
While much is being done among company leaders to prioritize ‘DE&I’, few supports are in place to prevent unconscious biases toward an older demographic. With the launch of a 2023 town hall series, developed in partnership with the Miami-Dade Office of Equity & Inclusion, Manderson PR is giving local businesses an opportunity to promote the work they’re doing to prevent ageism in the workplace. The series complements a suite of marketing communications strategies Manderson has pioneered to help organizations communicate their commitment to fostering diverse and equitable workplace cultures.
More information is available at https://mandersonpr.com
More and more organizations understand the role comprehensive ‘DE&I’ action plans play in attracting and retaining skilled talent, yet few have the tools needed to convert internal objectives into effective communications plans. Manderson PR is helping company leaders develop and communicate strong, anti-ageist ‘DE&I’ messaging through brand-aligned strategies, targeted campaigns, and event productions. The launch of the 2023 town hall series “Knowledge Is Power” gives partnering companies a chance to connect with target audiences and position themselves as leaders in forging positive change.
Industry reports indicate 50 percent of unemployed adults aged 55-64 will spend a year or more looking for work before finding a new job.
What many organizations don’t realize, says the team at Manderson PR, is that a diverse age range in the workplace is a primary driver of creative problem-solving, culture building, enhanced morale, and overall workplace productivity.
Companies proactively addressing age equity can significantly increase employee engagement and a valuable sense of belonging, something that was eroded over the course of the pandemic and helped to engender the Great Resignation.
Manderson PR helps forward-thinking organizations promote the leadership role they’re playing in normalizing equitable and inclusive workplace cultures.
Wayne Anderson, Manderson PR Executive Director says, “Our agency’s portfolio includes some of the best in their respective fields. We work with TV personalities, startups, SMEs, and corporations committed to raising awareness of the importance of social responsibility.”
With the launch of their collaborative “Knowledge Is Power” town hall series, Manderson PR is breaking new ground in workplace ‘DE&I’ initiatives and helping partnering companies establish themselves as ambassadors for important change.
Learn more at https://mandersonpr.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No THE 2 SIDE STORY journalist was involved in the writing and production of this article.