Health and Wellness Company Nu Image Medical Sets Sights on Celsius-Like Growth
Nu Image Medical, a leading anti-aging health and wellness company, has partnered with serial entrepreneur and marketing expert Kevin Harrington as they scale their business to new heights. With Harrington on board as an investor and board member, Nu Image Medical is ready to compete with companies like Hims and Roman, who have both received significant funding from venture capital firms.
Thus far, Nu Image Medical has relied heavily on referrals and word-of-mouth as it built a loyal following for its broad-spectrum product line. With popular products now available to treat weight gain, hair thinning and loss, erectile dysfunction, loss of libido, and hormonal imbalances, it’s time to accelerate technology-driven growth. To achieve this goal, Andreas Dettlaff, its CEO, helped pioneer telemedicine for client convenience by eliminating the need to travel to a doctor’s office. This is not to mention the clinic’s Nu Image platform and software function as an EMR (electronic medical record), an accounting software platform, a video platform, a billing platform, a customer service platform, a medical platform, and a reporting platform.
In the five years since the platform launched, it has automated the entire company, as well as made record transfers more secure and compliant. In Andreas Dettlaff’s words, “It’s almost like buying an EMR, creating your own FaceTime or zoom software, getting your own QuickBooks software, and developing all these things instead of using third-party software and trying to integrate with that. We have truly built our platform from the ground up, which allows us to do whatever we want to do that’s within our imagination without any limits of third-party software.”
Since partnering with the original Shark Tank’s “shark” Harrington in February of 2022, Nu Image Medical has taken a much more aggressive approach to its marketing strategy, including partnering with celebrity spokespeople and recording commercials for its products. Banking on Harrington’s four decades of experience, Nu Image Medical hopes to create an industry buzz similar to that of the Celsius line of fitness drinks. After partnering with Harrington, Celsius was able to significantly expand its presence in retail outlets, as well as increase consumer awareness of its products’ unique benefits. Now a household name, Celsius competes with market leaders like Red Bull and Monster Energy internationally.
Also operating in a saturated industry environment, Nu Image Medical has shied away from defining itself in the same way its main competitors have, leaving the door open for further expansion and growth. While mainly operating in the men’s health sector, the company also offers products and programs for women. While the bulk of their programs targets aging-related hormonal and physical changes, their client base includes many people in their 20s and 30s. By responding to customer requests in product creation, Nu Image Medical stays in tune with what its clients need most. “Our ability to create these custom compounded products in multiple wellness categories sets us apart from anyone else because we’re creating medications and compounds that assist many health and wellness issues for individuals,” Andreas Dettlaff says.
Nu Image Medical offers unique products and programs formulated exclusively for the company. Its team of concierge doctors, formulary pharmacists, and quality assurance pharmacists work together to assess the spectrum of medications available in the market to determine which ones work synergistically together and the benefits of taking them together. Once a new formulation is created, months of testing follow to ensure they meet stringent efficacy and safety requirements.
But what really sets Nu Image Medical apart is its continuous adoption of new technologies. Under Andreas Dettlaff’s leadership, IT solutions that provide technical and operational improvement are not just another tool – they are at the very heart of what the company offers to its clients. More than just another outlet for prescriptive healthcare, Nu Image Medical seeks to elevate the entire experience of healthcare. Comfort, convenience, and patient interaction are all fundamentals of its business. While telemedicine is not a new concept in 2022, Dettlaff’s early adoption of the technology in the 2000s was revolutionary. Telemedicine has opened doors to otherwise unreachable clients and created incredible opportunities for patient feedback and quick response times to questions and complaints.
In the sensitive field of age-related physical and hormonal changes, telemedicine has eliminated much of the embarrassment felt by those experiencing these uncomfortable changes. While many clients report feeling depressed, anxious, and stressed about their conditions before treatment, the benefits of Nu Image Medical programs are real and life-changing. The tactful and discreet handling of these conditions by medical providers via video and phone calls streamlines the entire process. Telemedicine has also increased the likelihood of patients keeping their appointments. Frequent access to providers also means that patients can ask questions, report concerns, and schedule follow-ups and treatments that may otherwise have been overlooked.
It’s Nu Image Medical’s focus on technology that caught Harrington’s eye: “I became an investor and partner of the company because I see the huge upside and opportunity in the Telehealth Space, especially with Nu Image Medical having its compound pharmacy and tech platform that was built from the ground up. I’ve never seen anything like it. I’m excited for what’s to come,” he said.
With a rock-solid team in place, a clear vision, proprietary programs and products, and an innovative technology platform, Nu Image Medical is poised for the same explosive growth. After building a solid foundation rivaling competitors, Nu Image Medical is creating partnerships to propel them further into the public eye. If you’re watching technology-based wellness companies, you’d be wise to put Nu Image Medical on your list.
Nu Image Medical
5401 W. Kenney Blvd
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