M32 Connect has introduced new features to its self-serve Ad Center platform, including the ability for advertisers to upload and use their own ad creatives — increasing the efficiency of the self-serve platform and advertiser enthusiasm. Moreover, with the addition of new clients and partners, the M32 Connect network continues to grow, making M32 the largest local media advertising operator in Canada.
M32 Connect now offers two ways to create digital ad campaign creatives:
A simple and fast ad creation tool is integrated directly into the Ad Center, allowing SMBs to start an advertising campaign in just a few minutes, saving time and money.
An alternate option allows agencies and businesses to upload existing ad creatives and use them in their online campaigns.
“Our mission is to help local media with their monetization challenges. With the self-serve Ad Center, advertisers get access to local publishers’ digital properties in an innovative, creative and efficient manner,” says Mo Kahlain, co-founder of M32 Connect. ”Since not all media buyers have the same needs or working habits, giving them more choices –whether by using the online creation tool or uploading their own banners– is a concrete and flexible solution that meets everyone’s needs.”
Many media outlets have already jumped on the self-service bandwagon by deploying their own Ad Centers. For example, M32 Connect users can run campaigns on the websites and apps of premium networks such as: Éditions Nordiques, Drummond House Plans, RNC Media, CN2i (Le Soleil, Le Droit…), Synonyme Média, Icimédias et Gravité Média. Other publishers are currently being deployed and will soon be added to the list, including Stockwatch, Metro Media, DBC Communications et Contex Group (Les Affaires).
With M32 Connect’s continuous development over the last few months, the Montreal-based start-up has become the largest local media advertising operator in Canada. M32 Connect now represents over 12 billion annual impressions under management and over 500 sites across six countries and two continents.
The list of clients and partners who have joined M32 Connect’s network since the beginning of the year includes, among others: Viafoura (NewsPress & Gazette Company, Media News Group, OnlySky, Perfil), Editions Nordiques, MJardiner, Rencontre Sportive, Septembre Inc (MonEmploi.com), Trium Media, Inspiring Media (Garden Making, Canadian Woodworking) and Black Press Media.
M32ads.com is a website that connects small and medium-sized businesses with web publishers who are now using the self-service technology known as the Ad Center. M32ads.com currently regroups more than 47 websites and 7 publishers such as: CN2i (Coopérative nationale de l’information), Synonyme média (FrancoisCharron.com), Gravité Media, Ici Médias and RNC Média. Several other media outlets have expressed their interest and will become available on the platform in the upcoming weeks. A French version of the site is available at Pubm32.com.
About M32 Connect
M32 is a technology firm specializing in advertising analytics. The company develops cutting-edge monetization platforms that support publishers and help them manage and maximize the potential of their sites while enabling advertisers to get the best return on investment for their campaigns. Learn more at https://m32connect.com/
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