The Voices marketplace connects companies throughout the world that need voice actors for their creative projects with voice over talent. The company’s new guide aims to help creative directors develop the traits and habits needed to be the kind of creative director that talent, writers, and marketing specialists enjoy working with.
More information is available at https://www.voices.com/blog/how-to-be-a-creative-director-that-every-talent-wants-to-work-with
To motivate their team of voice actors to perform to their top ability, creative directors can use the new guide to develop a professional, collaborative work style.
The guide identifies the traits that a successful creative director needs, including focus to keep the project on track, imagination to accept new ideas that contribute to the project, and resilience to deal with conflicts between team members.
As explained in the guide, besides having good design skills, a creative director needs polished diplomatic skills to mediate conflicts professionally and to maintain harmony on the project. Further, both clients and team members will be more likely to accept ideas from a creative director with substantial previous experience and knowledge of the market.
The guide also outlines the habits of a creative director that may drive talent away. As the supervisor of the project, the creative director needs to avoid responding negatively to suggestions from team members and giving only negative feedback. Creative directors need to assess ideas and performance with both positive and negative feedback.
A good creative director will not set a fake schedule to get team members to work faster. Instead, the director will set a schedule that allows the team to work at a steady pace without undue stress.
To help potential creative directors understand the behavior that makes them the director everyone wants to work with, the guide summarizes the best practices of the job, including creating an environment that generates productivity without rigid discipline and acting as a mentor to team members to help them bring their ideas to life.
Voices has been matching companies with professional voice over talent since its founding in 2005. The company aims to connect businesses with the right voice to bring their words to life. Creative directors who want high-quality voice over actors within their budget will find what they need in Voices’ pool of over 2 million voice over talent in 160 countries.
A spokesperson for Voices wrote, “Any good project needs a great creative director at the helm. If you can stay positive, focused, and driven, any voice actor will always be ready and willing to work with you.”
Interested parties can find more information at https://www.voices.com/blog/how-to-be-a-creative-director-that-every-talent-wants-to-work-with
100 Dundas St Suite 700
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No THE 2 SIDE STORY journalist was involved in the writing and production of this article.