Miami, US, 10th August 2022, ZEXPRWIRE, In her latest public speech, Susan Sciacca talks about 12 elements of a successful SaaS marketing strategy. She emphasized the significance of understanding these topics to improve the SaaS marketing strategy and achieve desired results. During her one-hour-long session, Susan discussed in great detail real-time examples to guide the listeners on how to handle them with perfection. Listeners found her recommendations very beneficial in terms of making their marketing efforts more lucrative.
Her public speech was focused on selling SaaS products in a (mostly) digital space with an emphasis on content marketing and digital channels. She explained how marketing efforts need to stand out in the fast-growing market of SaaS products to entice new customers that will sign-up for the long haul.
“Most, if not all, SaaS products are intangible by nature. Marketers have to get creative when promoting a SaaS product. SaaS products can be complex, with lots of different features. So it’s crucial to market your SaaS products with utmost diligence and intelligence.” ~ Susan
Susan explained in detail the numerous units in the market that can be assessed. The main thrust of the session was understanding how consumers think and behave. Susan talked about how consumers think, feel, reason, and choose between different alternatives.
“Your SaaS marketing strategy needs to be simple and catchy, yet still informative enough for the target audience to grasp the SaaS product’s ability to solve their problems.” ~ Susan
Susan did a fabulous job highlighting the importance of targeting the decision-makers in the companies. She shared the secret of combating churn, by creating a SaaS marketing strategy that is ongoing to encourage long-term customer retention.
About Susan Sciacca
Susan Sciacca is a Canadian-origin marketer. She graduated from the Rotman School Of Management, Toronto with a master’s in Marketing and Communication. She is the CEO and Founder of How to SaaS, a Marketing Strategy Consulting firm with a promising reputation. She has launched an online course for marketers to transform any company’s go-to-market strategy and turn marketing into a consistent, predictable revenue driver.
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