Technician Find has released a free checklist to help Independent Automotive and Diesel Repair Shop Owners and Managers write ads that help them hire a mechanic faster. When using this checklist, shop owners can create unique and compelling ads that cut through the clutter, grab the attention of good technicians and get them to apply.
Technician Find set out in 2017 to codify the process of writing ads that help independent auto and diesel repair shops get more and better applications from solid automotive and diesel technicians. After extensive reviews, surveys and trial and error, the Technician Find team discovered that the highest leverage thing that can be done in online recruiting is to write a good quality, eye-catching ad that draws techs into a compelling story about the shop where the mechanic is the hero. It makes everything the shop does on or offline more powerful and work better.
Some of the most important sections in this checklist include:
How to write irresistible headlines that get technicians to click.
How to write the perfect opening that overcomes skepticism and draws techs into the ad from the very first sentence.
How to close the ad the right way so that you don’t lose the tech and move the conversation forward.
When asked about the reasons behind the tip sheet, Christopher T. Lawson, Founder of Technician Find said,
“Most ads that independent repair shops put out there just plain suck! They are boring, uninspiring and look like every other tech ad out there. What we are sharing here is the actual checklist we have been refining and perfecting since 2017. This is the same checklist we use every day here at Technician Find to write ads that have generated thousands of applications for our repair shop clients from solid automotive technicians and diesel technicians.”
The checklist is available for free and Automotive and Diesel Repair Shop Owners and Managers are encouraged to share this checklist with other independent shop owners who may need help finding automotive technicians or diesel technicians.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No THE 2 SIDE STORY journalist was involved in the writing and production of this article.