Local Service Ads Are About To Change the Game for Service-Based Businesses
New York, NY – Google and Facebook Ads are great strategies for gaining online exposure, especially as a service-based business. Paragon Media is a media service company that primarily helps service businesses and eCommerce businesses scale to the next level through the use of paid ads, SEO, and social media strategy. Recently, they added Local Service Ads as one of their main offerings, an addition expected to change the game for so many current and future clients.
Local Services Ads (also known as Google Local Services Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. This service will help service businesses target customers based on their targeted geographic area e.g. the customer’s Zipcode. Paragon Media is a full suite marketing team with over 40+ colleagues who work relentlessly to deliver top-notch results for clients. The seven-year-old company has become a one-stop shop for clients who see the value in the ethos of how they run the business. Many of their colleagues are Google Marketing Partners, Facebook Partners, and Shopify Partners. Their work is research-based, the team will conduct full-scale research on a client’s behalf and create custom solutions aimed at fitting their needs like a glove. “We recognize that our clients are not the same and we adapt to their needs to ensure the long-term growth of their business,” says owner and founder Phil Daramola.
Before starting Paragon Media, Phil Daramola worked as a senior consultant at a Big 4 firm. During his time there, he honed skills in delivering excellent results for clients while maintaining high-level integrity, transparency, and professionalism during the delivery process. Today, Paragon Media holds similar values: transparency, empathy, and relentless excellence. When it comes to transparency, their style of communication is open and honest. It is important to show clients how they plan on helping them grow their business and taking their business to the next level. This gives clients tremendous peace of mind which cannot be quantified. As for their empathy, they understand that some clients have tried several ways to grow their businesses with varying levels of success which can sometimes breed frustration. This is where listening and understanding are important. Finally, they uphold a relentless commitment to excellence; they love to deliver fantastic results and take pride in their work. “We love to see our client’s businesses grow which in turn fosters their contribution to society. It’s our passion.”
Paragon Media’s addition of local service ads will dramatically alter the future of advertising for so many service-based businesses. Because Local Services Ads allow business owners to connect with people who search on Google for the services they offer, their reach is magnified but also extremely targeted as their ads will show up for customers in their area. Even better, they only pay if a customer contacts them directly through the ad. Because of the depth of their services, Paragon Media only works with a select few clients to help them scale their businesses to the next level. To learn more about working with them, visit https://paragonmedia.co/
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