The Portland-based technology consulting company continues to lead the way in changing the online shopping experience. After introducing retailers to the metaverse and the future of retail, Boyd was recognized by the Los Angeles Weekly Times as one of today’s most inspiring entrepreneurs.
The full story can be found at https://losangelesweeklytimes.com/2021/09/06/35677
The goal of TechSparq’s immersive commerce consulting practice is to help businesses build engaging and unique customer experiences. Boyd’s latest achievement solidifies the company’s position as an industry leader in modern digital commerce strategies.
More and more customers are choosing to do their shopping online. According to Statista, e-comm retail sales across the world have increased by 25% in 2020 – and the trend will likely continue. Further, digital shopping is becoming ever more convenient and appealing due to constant advances in technology.
At the forefront of the virtual shopping evolution, TechSparq is helping retailers reimagine the e-commerce experience with state-of-the-art immersive practices and technology. Their intention is to build strong customer relationships and loyalty through humanized multi-sensory digital shopping. Designed to allow customers to experience brands with friends and family, TechSparq’s metaverse is turning the somewhat mundane and lonely practice of online shopping into a fun group activity.
Boyd’s approach is based on three key principles: genuine connection, human emotion, and collaboration. According to him, to usher in the new era of online shopping, businesses need to introduce new ways to experience shopping through collaboration, exploration, and entertainment.
Featured on the Los Angeles Weekly Times’s list titled “Get Inspired by these Top 12 Lifestyle Entrepreneurs this Fall,” Dedrick Boyd is recognized for his work in the field of immersive technologies that have helped businesses grow brand awareness and revenue.
When asked about his company and vision, Boyd said, “Digital has expanded business in almost incomprehensible ways. I help companies harness that potential while increasing their bottom line.”
Branding expert with over 23 years of experience, Dedrick Boyd is the founder of TechSparq and the brain behind immersive commerce. Guided by his no-wasted-motion philosophy, Boyd and his team provide solutions that elevate digital shopping experiences and increase ROI for their clients. Over the course of his decades-long career, Boyd has worked with a wide range of businesses, including Fortune 500 companies.
Interested parties can find out more about TechSparq and immersive commerce at https://www.techsparq.com/solutions/immersive-commerce
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