From July 15 to 16, the second Qingdao Summit of Leaders of Multinational Corporations was successfully held in Qingdao. On the evening of July 16, the 31st Qingdao International Beer Festival was held in the Golden Beach Beer City of the West Coast New District.
Zhao Haozhi, deputy secretary of Qingdao municipal Party committee and mayor of Qiangdao, attended the opening ceremony and announced the opening of this year’s Qingdao International Beer Festival, and then opened the first barrel of beer along with the guests. The barley fragrance of beer wafts over the whole city, which meant that Qingdao had entered a 24-day beer carnival season.
With grand events following one another, Qingdao has been in the spotlight again and again. The celebrities are gathering, the talents are coming, the spark of wisdom are sparkling, and the smell of fashion are surging, which all inject great new momentum into the city’s development.
Taking advantage of the east wind of the grand event, Qingdao not only cheers with the world, but also let the world feel the open, modern, dynamic and fashionable urban temperament. Qingdao’s popularity, reputation and influence are constantly improving, so that Qiangdao is destined to attract more attention from the world.
Also, one amazing thing happened in this year’s beer festival:
China National Light Industry Council and China Alcoholic Drinks Association organized experts to set up a joint evaluation team to conduct on-the-spot evaluation of Qingdao, and decided to award Qingdao the title of “Beer Capital of China · Qingdao”, and awarded Qingdao a medal at the opening ceremony.
Qingdao deserves the title of China’s beer capital
Across China, from the North to the South, Qingdao is the city that matches beer the most.
Beer has an one-hundred-year history in Qingdao, promoting the cultural exchanges between Qingdao and the world.
In order to polish Qingdao’s card of “Brand City” and speed up the construction of an open, modern, dynamic and fashionable international metropolis, Qingdao actively apply for the title of “Beer City of China · Qingdao” to China National Light Industry Council and China Alcoholic Drinks Association.
Through the efforts of the Municipal Bureau of Commerce and Tsingtao Brewery Group, China National Light Industry Council and China Alcoholic Drinks Association organized experts to set up a joint evaluation team to conduct on-the-spot evaluation on Qingdao. After the evaluation of the joint evaluation team and the study of China National Light Industry Council, Qingdao was awarded the title of “Beer Capital of China · Qingdao”.
This is what people expect and Qingdao deserves it.
Enrich and expand cultural connotation
Beer is no longer a simple drink for Qingdao, but the taste of life and cultural symbol of the city.
Founded in 1991, Qingdao International Beer Festival is a national large-scale festival integrating tourism, culture, sports, economy and trade. It has been held for 30 times so far, and has become the largest beer festival in Asia and the second largest beer festival in the world, attracting more than 20 brands and thousands of varieties of beer from all over the world, and millions of tourists from home and abroad.
Qingdao also vigorously develops beer industry and tourism industry. On August 15, 2003, with the active support of Qingdao Municipal Party Committee and Qingdao Municipal Government, Qingdao Beer Museum officially opened, which is the first domestic and world-class professional beer museum. Since its opening 17 years ago, the Qingdao Beer Museum has received more than 10 million tourists from more than 100 countries and regions at home and abroad, and was promoted to the National First-class Museum in 2020.
Qingdao approaches the world once again
The 31st Qingdao International Beer Festival will last for 24 days until August 8. With the theme of “Huacai Beer Festival” and the main line of celebrating the 100th Anniversary of the founding of the Communist Party of China, this year’s beer festival will present “seven highlights” in theme highlighting, beer gathering, canopy atmosphere, food characteristics, cultural performance, fashion activities and leisure experience. It will present a beer Festival with bright theme and bright spots, safety and order, joy and peace, for the general public and tourists.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No THE 2 SIDE STORY journalist was involved in the writing and production of this article.