London : Los Angeles has released a potentially controversial article “Power of the Pivot”, bringing some cause for concern, as the article may upset people who find it hard to admit they don’t have the right idea or can’t admit when they are wrong.
This article is a 2 minute read article examines the high points and low points of being object about the work, in the pursuit of providing an objective approach to getting to great creative thinking or a fresh perspective on the way ideas are presented and bought into. Focusing on Emerging brands and companies interesting in getting to better creative work without the drama. A certain element of the article is set to spark discontent amongst advertising agencies or formula driven companies that are stubbornly wedded to their own ideas.
Below is a portion of the piece, which neatly exemplifies the controversial element:
“Any company looking to either launch or reimagine their brand will have an excellent partner in LO:LA. Throughout the project, the team was extremely flexible and collaborative, demonstrating their dedication to success. I’m most impressed with their ability to pivot. I’ve worked with multiple creatives and sometimes it’s hard to get through to them that their idea isn’t the best. With LO:LA, they genuinely listened, and there was no ego.” -Ben Kennedy, Founder BKKB Ventures
A spokesperson for London : Los Angeles, Nick Platt Founder & CEO, says “Of course we never sets out to intentionally upset anybody. The aim of our articles is first and foremost to guide companies looking to engage a creative agency. Showing that there is a simple and more objective way to judge ideas and concepts.
Although our “Power of the Pivot” might unsettle people who find it hard to admit they don’t have the right idea or can’t admit when they are wrong. We believe it’s more important for us to have intelligent collaboration and healthy discourse than please everyone. Which is notoriously difficult to do.”
Although there has been no backlash as of yet, the possibility exists as the article It might upset because all to often ego drives to much in the creative business .
www.thelolaagency.com has been a provider of in depth articles in the Emerging to mid sized business market for 2 years.
www.thelolaagency.com has stated the future aims for the website are to provide a showcase for the work and approach LO:LA takes to creating work that is built in true collaboration with our clients. So London : Los Angeles hopes any controversy will pass quickly and re-emphasizes no offence is or was intended.
LO:LA’s complete article can be found at https://www.thelolaagency.com/2021/04/06/the-power-of-the-pivot/
London : Los Angeles (LO:LA)
London : Los Angeles (LO:LA)
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No THE 2 SIDE STORY journalist was involved in the writing and production of this article.